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Bulletin of Abai KazNPU. Series of Multilingual education and philology of foreign languages

GLOBALIZATION AND LANGUAGE: THE IMPACT OF ONLINE COMMUNICATION ON THE LEXICAL STRUCTURE OF THE KAZAKH LANGUAGE

Абай атындағы Қазақ ұлттық педагогикалық университеті
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Карлыгаш Moldabaeva

 PhD, аға оқытушы

Abstract

Today the globalization process has contributed to the international communication expansion and the strengthening of interactions between different cultures, languages. Hence, the Kazakh language has been enriched with foreign borrowings, expanding its lexical repertoire and scope usage. However, these changes have  led to traditional linguistic norms’ shifts, including spelling and punctuation rules’ violations, sentence structure’s alterations, and the influence of multilingualism. This article aims to examine the social networks’ impact on the Kazakh language and to identify linguistic transformations in its lexical, semantic, and morphological composition under the Internet communication’s influence. For goal achievement, the study employs analysis, synthesis to establish its theoretical foundations, comparative analysis to explore the social networks’ influence on language development across different cultural, linguistic contexts, corpus analysis to identify emerging linguistic forms like memes, abbreviations. As a result, a new hybrid linguistic style has emerged in Internet communication, blending traditional written and spoken language’s elements.

pdf (Russian)